Supporting Census reference • WI

Madison, WI Homeowner Housing Reference

A supporting Census housing reference for Madison, with local ownership and mortgaged-owner estimates plus a link to the canonical Wisconsin homeowner guide.

Data reference—not a service-area claim

This page preserves useful public housing context for readers coming from the Wisconsin guide. It does not indicate that a particular insurer, producer, product, or quote service is available in Madison.

Housing and mortgage context in Madison

Madison has an estimated 278,001 residents and 128,261 occupied housing units, according to the U.S. Census Bureau's 2020–2024 American Community Survey. Madison's housing ranges from central isthmus properties to newer edge development, with winter energy use, snow, and taxes affecting ownership costs.

These figures describe the community, not an individual household. They can provide context for a homeowner's own budget, but they cannot determine insurance need, eligibility, pricing, or product availability.

Madison housing data snapshot

Population
278,001
Occupied housing units
128,261
Owner-occupied share
46%
Owners with a mortgage or similar debt
67%
Median owner-occupied home value
$372,900
Median monthly owner costs with a mortgage
$2,098
Median household income
$78,050
National population rank in this library
#79

At the ACS median, monthly owner costs for a mortgaged home equal about $25,176 per year. That is a local planning reference—not a suggested insurance benefit—and a household's actual mortgage, taxes, insurance, utilities, and association costs may differ.

Data source: U.S. Census Bureau, 2020–2024 ACS 5-year detailed tables B01003, B19013, B25003, B25077, B25081, and B25088. ACS figures are survey estimates, not current listings or individual quotes. Review the official dataset.

How to use this reference

  • Compare the community estimates with your own mortgage statement and annual housing budget.
  • Use your actual taxes, insurance, association dues, utilities, repairs, income, savings, and family obligations for household planning.
  • Do not treat a city median or percentage as a suggested life-insurance benefit or a prediction about an individual home.
  • Use the state guide for statewide mortgage-protection education and verify any producer through the state insurance department before discussing an application.

Continue with the Wisconsin homeowner guide

The Wisconsin page is this site's primary geographic resource. It provides statewide housing context, explains how optional mortgage protection differs from lender-focused mortgage insurance, and links to licensing information.

Open the Wisconsin homeowner guide →

Related mortgage protection guides

Madison housing-reference FAQs

What does this Madison housing reference measure?

It summarizes selected population, tenure, home-value, income, and owner-cost estimates from the U.S. Census Bureau's 2020–2024 American Community Survey 5-year tables.

Does this data show how much life insurance a household needs?

No. Census housing estimates do not measure life-insurance ownership, household savings, dependents, health, eligibility, or an appropriate benefit amount. Use actual household obligations for any coverage discussion.

Does this page confirm insurance availability in Madison?

No. This is an educational housing-data reference, not a service-area or product-availability claim. Insurance availability depends on the insurer, applicant, state, and the licensing of any person involved in a sale in Wisconsin.

Where is the primary Wisconsin homeowner guide?

The Wisconsin state page is this site's primary geographic guide. It explains statewide housing context, mortgage protection basics, comparison questions, and licensing boundaries.